Brand and agency facing magazine Figaro Digital features an article by Zabisco in their June edition.
The article, which details the various benefits and applications of social validation, occupies a two page spread in the magazine as part of their ‘social-commerce’ issue.
“Figaro Digital is a well respected and well read magazine in the digital sector,” explained Laura Hampton, author of the article and Digital Marketing Executive at Zabisco. “We’re really pleased our article features so prominently within both the print and online versions of the magazine.”
“Social validation is so key to the way we work online these days,” she continued. “It’s vital that, as marketers and as users, we understand the benefits of peer advoc
acy; for brands, that means upping their game to create even better, even more valuable and even more user-centred content that people will want to share. I think we can expect social validation to give vast improvements, particularly within content marketing.”
Zabisco has also featured in various other publications across the web in recent months, including IT Donut and Mobile App Testing, while their blog and monthly newsletter continue to grow in popularity.
“We write about what in
terests us,” said Kate Blatherwick, Account Manager at Zabisco. “Our blog is continually updated with really useful content because we’re
genuinely passionate about what we do. We’re always looking for new ways of improving user experience and share that through our various communication forms.”