Everyone knows what Google is, but what about Blekko?
Blekko is a new search engine (launched on November 1st, 2010) like Google, Yahoo and Bing. There is a search field, search button and the results displayed below like all the search engines.
So far, everything seems the same.
Is there anything that differentiates Blekko?
When you start using Blekko you do not notice any difference but… wait… what’s this slashtag?
A slashtag is a new feature that can be added on the search field and filters the results. For instance, if you are looking for usability in technology oriented websites then type usability/tech.
This seems awesome while users can efficiently pinpoint answers.
Is that all?
There is more… Blekko aims to clean up the web search, get all the spam out and show only results from trustworthy websites. A user has the option to tailor the results by reporting a page as a spam. These reported pages never be displayed in his/her results again.
Yes, there is more. Blekko gives SEO information for every website in their index for free. For example, either type guardian/seo or after searching for guardian (www.guardian.co.uk/) click on the seo link and view SEO statistics.
A variety of information including inbound links and compare results is displayed.
Blekko has been live for few weeks now and it has gained a lot of attention and divided opinions.
“Is Blekko becoming a competitor for Google?” “Will Blekko affect SEO?” “Are the results more trustworthy than Google’s?” Can the abbreviation GIYF (Google is your friend) turn into BIYF (Blekko is your friend)?
Definitely, Google remains the leader, but does everything last forever?