Leading by example
Considering this was New!’s first self-negotiated rebranding project, they’ve set the bar really high. Higher than a pole vault bar.
Devoting two months to an experimental brief as a showcase of their design skills warrants a lot of credit, especially with such a successful outcome that is giving them this great exposure they deserve (probably the thousandth blog on The Wikipedia Redefined this week). (more…)
This is a visual blog of the design stages I went through while producing the Zabisco logo entry section of our latest motion graphic that’s all about responsive web design (RWD).
As part of Nottingham’s growing creative community, we felt it part of our duty to check out the NTU’s GD3 degree show earlier this month. They certainly had some interesting work, ranging from illustration, typography, packaging design and animation.
Studies have shown that dual or multiple screen monitors can help boost productivity significantly, enabling businesses to complete tasks and meet client concerns much more efficiently.
At first glance, people may find the use of dual screens a bit excessive and therefore unnecessary, but the truth is that there is more to it than it may seem. In truth, there are a lot of advantages to using dual screens, provided that you can cope with the disadvantages and challenges of incorporating such a system to your workspace.
Learning creative software can be intimidating, but it’s not as hard as you might think if you have the right tools and commitment. There are numerous high-quality online resources available to suit all kinds of budgets, to make learning on your own both efficient and engaging. The below infographic gathers the majority of the best tutorial resources across various creative industries, and tips on how to stay focused and productive when learning on your own. (more…)
This animation about the industrial strength of modern user experience contains some interesting messages, as well as an effective art direction. The visual style is very simple, with the key messages in sync with the audio voice narration, formed with type via marker pen illustration.
The messages within the animation relate to large scale UX projects, often housed within organisations as part of there overall design budget. The content contains interesting points about the history of UX, such as how it originated with small teams within organisations, and how it’s developed into industrial strength usability projects that carry, on average, 10% of entire design budgets.
You can really improve your website with optimized digital assets. They not only improve a user’s experience within the site they can also bring new users to you, with search engines favouring sites with new, varied and interesting content.
We’ve recently undergone a bit of a visual rebrand here at Zabisco. With makeable changes to our personnel, creative skills and client base – a visual rebrand has naturally come about. Hammad felt the need to implement a change to our aesthetics, particularly within our web presence, to coincide with internal changes across different business sectors.
When producing motion graphics we often need to decide whether it’s important to try and sync the animation to the audio, or to let the narrative qualities of the motion graphics themselves tell the story, making the soundtrack a mere media acquaintance. Whether to peruse a partial audio sync or avoid it is an important decision, usually made at the very start of the project, and is often ordained by the brief – the purpose, content and format of the animation.
A general ethos one could work by would be to sync the audio to the animation as best as possible, whenever possible. This may be a fast and loose suggestion, but I believe the most successful examples of animation have a visual direction that is largely dictated by the sounds that accompany it. The audio can often be used as a visual trigger to stimulate new angles, footage, direction etc. as the animation progresses. If visuals change dramatically with no real alteration in the audio, then the impact of those visuals and communication of the animation’s overall message is reduced. (more…)
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