First designed in a diagrammatic format in 1931 by Harry Beck, the London Underground map is THE perfect infographic. Some may say its a map. Full stop. How is this a infographic, what makes it so? Here, I say, why this isnt merely a map but the perfect example of data visualisation.
Harry Becks original map
A while ago I was asked to produce an Infographic in any time i had spare between projects. We have been fairly busy recently so i have been doing this when i got the time and consequently it has been a long time coming. I finally finished my infographic on The Internet. I pulled in a few facts about the internet and thought about an interesting way of showing them in an image. The result is below. Some of the figures i found were pretty interesting. (more…)
Mobile phones; It’s safe to say the majority of the public in the UK own one. And the majority of owners use their device to surf the web; whether they are out, waiting for a train or on sitting on the sofa at home. It’s becoming increasingly apparent that if businesses and organisations are to make the most out of the benefits of mobile web then the key is to understand the types of users their mobile sites are attracting, and the scenarios in which mobile sites are being accessed.
Why do people like infographics? Why do we assume that by turning a set of data, figures – statistics that we wouldnt normally read – into a pretty looking illustration with colour, shapes and nice use of type we will suddenly understand all these numbers?
At Zabisco we love infographics, the endless possibilities to create visually engaging content is what we turn up for.
BUT, infographics arent great just because thats our opinion, because our skills match up to creating infographics. There is far more to it.
“Infographic” is a bit of a buzzword at the moment, but these colorful charts and illustrations have grown in popularity because they work — for businesses, for brands and for audiences.
In our latest feature for Mashable, we explain what makes infographics so valuable and how marketers can get the best ROI from them. Take a look at How Marketers Can Get More from Infographics | Mashable.
What makes an infographic? For us, infographics are all about engagement and visualisation – what ‘makes’ them is their ability to communicate ideas better than the written word could.
So we’re really disappointed when we see anyone misusing the term ‘infographic’. Even more disappointing to find a brand as huge as Mashable guilty of “infographic abuse”, as per their most recent “infographic”…
Infographics are a fantastic tool for businesses so, to coincide with our article on Marketing Donut, we’re also featured on IT Donut.
Take a look at the full article now at ‘How to make infographics with impact | IT Donut‘.
Our infographic expertise has once again been called upon as we feature a blog on the subject on Marketing Donut.
The article explains why infographics are such a useful and valuable tool and can be seen at Three Reasons to Use Infographics | Marketing Donut.
Error pages; they’re a bad thing, right? They mean something has gone wrong on the site or the link you have provided is incorrect. Or perhaps the user has mis-typed a URL and it’s taken them to a ‘page does not exist’ message.
Whatever the reason for the error, there’s really no reason it has to be the end of the world. In fact, error pages can provide us with a great opportunity to show our creativity and instil trust in our brand.
We explain how to create the ideal error page in our latest feature on IT Donut. Read the full feature now at IT Donut | Creating the Ideal Error Page.
