“… refers to the art and technique of expression with animated text. Expressing yourself through animated words with graphics can be really convincing and cool to see. Flying, floating, growing, expanding, turning characters …” – Kerry Maxwell
Essentially, kinetic typography is moving text. The text has been animated in an expressive way and interesting to view. Rather than having words appear on a screen all at the same time, you are presenting the words in an engaging way bit by bit or all in one go. It’s a great approach to use to get your point across.