“… refers to the art and technique of expression with animated text. Expressing yourself through animated words with graphics can be really convincing and cool to see. Flying, floating, growing, expanding, turning characters …” – Kerry Maxwell
Essentially, kinetic typography is moving text. The text has been animated in an expressive way and interesting to view. Rather than having words appear on a screen all at the same time, you are presenting the words in an engaging way bit by bit or all in one go. It’s a great approach to use to get your point across.
Users’ awareness is only the first part of your strategy. The second and probably the hardest part is loyalty.
The perfect example to illustrate this is Google. Over the years Google have shown that they are the best at getting people aware of their products however, they have found it hard at times to keep users.
With unemployment rates rising rapidly over England, this is the time to be imaginative when boosting your career and working life. Every professional is always conscious of building potential connections, connections that can eventually lead to new business or potentially a new career move. Traditionally developing meaningful relationships with like-minded professionals comes often from face to face networking events, and even more recently via social networking sites like LinkedIn tailored especially for professionals. (more…)
According to Google, mobile search increased four times faster than PC search in 2010, making it one of the fastest growing areas of technology, whilst the increasing popularity of tablet computing only adds to that prominence.
But whilst an understanding of the technicalities of mobile SEO is important, it’s not as important as an understanding of the mobile user and ensuring we meet the needs of an increasingly savvy audience.
We explore the importance of user centred thought in mobile SEO in our latest feature for Ben Norman. Take a look at the full article now at Ben Norman | Considering the User in Mobile SEO. (more…)
QR Codes – Quick Response Codes – have been gaining popularity over the past year. Despite their popularity, they have still managed to divide opinion. I have sat firmly in the middle and just been intrigued about what they could be used for and the benefits they could provide. Few months ago I posted a blog about how QR codes were going main stream as they appeared in a music video, thus making an engaging viewing experience. It was one of the best ways I have seen QR codes used. Well that was until now…
A common misconception with SEO, particularly when talking to businesses looking for an SEO agency, is that it’s all about the on-page factors. People seek tangible inputs – they want to see their page titles optimised and their meta-descriptions dealt with. They believe the addition of more keywords in their content will be their gateway to SERP success.
But they’re not. And that’s what our latest feature on Ben Norman’s SEO Blog explains.
Take a look at the full article now on Why SEO and Content Marketing Go Hand in Hand | Ben Norman SEO.
As anyone who follows Zabisco will know, we like to tweet and share our content and really appreciate it when we get feedback that this content is useful.
We were therefore pleased to be approached by new graduate recruitment website Skill Set G who wanted to use our ‘How to Use LinkedIn for Personal Development‘ article on their own site. In order to ensure the content catered well for their graduate audience, we rewrote the original article (also important for SEO) to be bespoke for them and their users.
The result is a great article which will provide really useful advice for their graduate audience. You can see the full article at Skill Set G | Get Ahead – Get LinkedIn.
When Twitpic founder, Noah Everett found out Twitter was rolling out an integrated photo sharing service that would directly compete with his own service Twitpic, he decided that revenge would be a dish best served cold!
Digital marketing is all about engagement. It’s about creating an online profile and showing your personality as a means to interacting with the end user and better appealing to their needs. But how exactly is this achieved?
It’s one thing to be ‘doing digital marketing’, quite another to be making it work for you. So, we’ve put together our Top Tips for Digital Marketing for charity website Pimp My Cause. Take a look now at Top Tips for Digital Marketing | Pimp My Cause or get in touch to find out how we can help you with your digital marketing.
It’s difficult, as an agency which uses social media and believes strongly in its ability to help businesses succeed, not to take notice of recent events in the UK.
It’s an unfortunate thing that the inherent (and positive) power of social media is questionned and doubted due to the actions of a minority. But social media has power way beyond the influences we’ve seen suggested in the media over the past few days.
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