Posted at: 12:02 PM by Si

So you have a nice new shiny website, fresh design, some nice new images - and a nifty content management system that lets you update your content easily. Excellent - great news. The bad news is that this is really only half the challenge of a new (or rebuilt) website.

Here at Zabisco, we often get asked - how do I boost my traffic? The answer is not simple, Google is an advanced and complex beast. However there are some basic principles you can adhere to to help your search engine visibility. One of the most overlooked is updating the content on the website, not only does Google keep track of what pages get updated, it is also a good way to ensure that visitors see fresh and engaging content.

All very easy so far - where's the problem I hear you cry? Well in our experience, and through no fault of their own, new and engaging content can easily be overlooked by clients. The reason? Well everyone has a day job - you can't always be thinking about a new blog post, or how to make your homepage more key rich. Creating time to manage a website is not always easy and if lots of people are contributing then consistency of tone of voice and best practice can be lost.

At Zabisco we are always looking to add value to our clients, so recently we have been trialing our content management/generation service (suggestions for a catchier name are welcome) with a few key clients. So what does this service entail?

• we visit the client regularly or keep in touch over the phone to ensure we know what is going on in their company/industry
• we generate regular news and content items for the site and ensure they are key word rich but also maintain a consistent and engaging tone of voice
• as well as looking to promote content we also then aim to push that content out to a wider audience, so we look to post links to the content on relevant sites, and to promote it through social media channels (such as LinkedIn, Twitter, Facebook)

The service can cost as little or as much as you want, it really depends on how much you want us to do.

For more information feel free to get in touch with us

Labels: content, seo, social media

Posted at: 2:19 PM by Hammad

Lately, I've been tracking various types of user behaviour when using web sites; you know, the usual kind of thing like navigation use, links, calls to action etc.

One strange behaviour patterm that has come to my attention though was actually one of my own!

I've noticed that when I see long web pages (e.g. with a scroll), it doesn't quite put me off, but I generally scroll down to the bottom straight away - to get a feel for how long the content is that I'm about to either enjoy or waste my time on.

Quite often, I'll then start reading back up the page in blocks/paragraphs; in a weird attempt to see if the rest of the article is worth reading. I guess it's a kind of 'read the last page of the book' type of syndrome.

Now I know many of you will think that I'm just plain stupid (and perhaps you're right), but I wonder how many other people out there have a similar behaviour pattern and indeed if the percentages are high enough to actually give this more thought when architecting a content page wireframe or design.

I'll put this to the test and report back anything new I find...

Labels: content, experience, fold, scolling, testing, usability