I have read alot of content recently about Client Services, not only in digital agencies but across all communication agency types – ATL, BTL, experiential, social media, etc. While it has been good to read about different approaches to what constitues best Client Services, and at the same time picking up all of the consistent cross overs from agency to agency, I have my own view on how best to deliver Client Services in a way that is structured to produce the best work. An approach I believe in here at Zabisco.
Client Services as a discipline has many different strands – financial, strategic, working process, project deliverables, communication and personal (getting to know your clients as real people is a absolute must, dont treat them as a voice on the phone, really get to know them). The area I am going to focus on in this blog is how to approach presenting your work, the physical delivery of the IA, designs, audit and / or recommendations you are making within the project. How to present your work in a way that is not only beneficial to your client, but also protects the integrity and quality of your work.