Though most web sites have sign-up forms, they are not always necessary or useful. There is the danger sign-up forms transform a nice website user experience to a bad one; by restricting users from pages that should be accessible to all i.e. content pages, access to resources pages (case studies). This usually is noticeable in websites that have a persistent sign-up form on the homepage and urge the visitors to sign-up first before they can navigate throughout the website. As a result, there is a risk to alienate visitors who do not wish to commit to your site yet.
While finishing the first draft of a website’s project wireframes; I noticed that one of the pages that troubled me most was the “Thank you” page. This wireframe can be just designed as a plain page with a simple “Thank you message” being polite to the user after accomplishing a purchase or an action.
On the other hand this page can be a lot more than that and I believe it should be designed with a lot of attention to detail:
Lately, I’ve been tracking various types of user behaviour when using web sites; you know, the usual kind of thing like navigation use, links, calls to action etc.
One strange behaviour pattern that has come to my attention though was actually one of my own!
I’ve noticed that when I see long web pages (e.g. with a scroll), it doesn’t quite put me off, but I generally scroll down to the bottom straight away – to get a feel for how long the content is that I’m about to either enjoy or waste my time on.
Quite often, I’ll then start reading back up the page in blocks/paragraphs; in a weird attempt to see if the rest of the article is worth reading. I guess it’s a kind of ‘read the last page of the book’ type of syndrome.
Now I know many of you will think that I’m just plain stupid (and perhaps you’re right), but I wonder how many other people out there have a similar behaviour pattern and indeed if the percentages are high enough to actually give this more thought when architecting a content page wireframe or design.
I’ll put this to the test and report back anything new I find…