The hero is the most prominent area on a web page, which is usually the area at the top of a web page. All eyes are always fixed on it. There has been a lot of user research conducted, which shows that the top area of the page gains most of the user’s attention. As users go further down the page, their attention gets less & less. Due to this approach, websites place a lot more emphasis on getting the most out of the hero space.
This blog post details a number of different approaches that users can take to make the most of your hero space.
Here is our latest SlideShare, which looks into the world of websites to see what the latest trends are. You can have a read of it here.
“User journeys are a method for conceptualising and structuring a website’s content and functionality.” – Jason Hobbs
User journeys are basically an approach that allows the planning and visualisation of the user’s path to reaching their end objective. When creating user journeys, you have to start thinking more about the user’s needs and the way they go about meeting their needs. In order to do this, you need a successful user research stage, where you identify who the users are…
Responsive Web Design is officially the ‘in’ thing! It’s what everyone seems to be talking about. It’s to the point where it’s not just the industry experts, but clients are also talking about it.
So, what is Responsive Web? Well, it’s like the Chameleon of the web world. Rather than adjusting itself to blend with its surroundings, Responsive Web allows a website to adjust itself to fit the screen resolution of the device you are viewing it on.
Last night I was fortunate enough attend the London IA April 2012 event, any of you who have tried to book a ticket before know how quick you have to be on the refresh button before tickets sell out!
The night included two excellent talks: Joe Leech spoke about The Neuroscience of Design. Nick Marsh, Design Director at Sidekick Studios, talked us through the concept of Talking About Talking About Design!
The leading Movie magazine, EMPIRE recently restructured their website navigation and placed emphasis on certain parts of the site. The original navigation items were: Daily Quiz, News, Blog, Video, Reviews, Future Films, Feature, Interviews, Images, Competition, Forum & Magazine. (See below)
Whilst talking with other members of the IA team about what to write this week, we thought it would be fun to write a blog post in a form of diary entry of a normal working day. So, to start off, here is a day in the life of a UX Architect:
Next up in our SlideShare series is “User Research.” It will give you an insight into what user research is, types of approaches, why you need to do research in your users and much more. You can find the presentation here and remember to regularly check the Zabisco SlideShare page!
Here at Zabisco, we’ve started using an excellent web app called SlideShare. It allows us to share presentations on topics that are relevant, or of interest to members of the team.
This month, I’ve talked about the use of iconography in web design and how they can be used to optimise user experience. Check it out here and remember to regularly check back with the Zabisco SlideShare page to see what we’re talking about!
Users’ awareness is only the first part of your strategy. The second and probably the hardest part is loyalty.
The perfect example to illustrate this is Google. Over the years Google have shown that they are the best at getting people aware of their products however, they have found it hard at times to keep users.
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