Web Copywriting

The look and feel of a web site is vital - but just as important is what your web site says and how it says it. Too often we see web sites where the language used or the amount of copy is not appropriate for the web site's target audience. People don't read web sites in the same way that people read a book or a newspaper. Given the ever increasing time people spend online and the increase in number of sites people visit then content on a web site has to be immediately engaging and concise so that the web site user can immediately decide if this is the site for them.

At Zabisco we ensure that:

• Web copy is appropriate to your audience in both tone and language
• That web copy is structured logically - for example keeping content brief on the homepage but providing more detail as people move further through the site
• We write copy that is engaging but also geared towards being search engine friendly, to help your ranking in Google and other search engines (maybe link to SEO page here)
• Copy is thoroughly proof read and delivered to you in whatever format is required

Our rates for web copy writing are competitive and we pride ourselves on always ensuring that we write with user in mind. If you'd like to chat about your requirements or just find out a bit more about what we can do for you then please get in touch.