Search Engine Optimisation

So you've got your lovely new web site - it looks great, it reads well and you're immensely proud of it. Fantastic - but who knows it's there - family and friends probably, a few key customers, but who else? This is where so many companies fall down and fail to exploit the potential of their web site, a great site isn't a great site unless it is attracting people to it, and not just anyone, you need to be attracting the right people.

Search Engine Optimisation (SEO) is one way to increase traffic to your site. There are literally hundreds of company's out there who will promise you "page 1 on Google" - we don't. We promise that we will focus on your target market and not just on volumes of traffic. Who wants a 1000 hits a day from the US when you are selling your product in the UK only?

Here at Zabisco we plan our SEO strategy and tailor it to suit each client - once we have a strategy we execute it quickly and effectively but are always happy to adapt it should the market or circumstances change. The first step is always to set goals and desirable results - these will be reviewed regularly to help direct future marketing activity and budgets.

What we'll do for you

  • Competitor analysis - it is vital to know what your competitors are doing, then we do it better!
  • Keyword research - how do people find your site? Which words do they enter into Google?
  • Site audit - we'll review your site's content and make recommendations on how to make the content more desirable to search engines whilst still delivering a coherent message to your customers
  • Submitting site maps to search engines on a regular basis - Google isn't the only search engine out there, this is sometimes forgotten - and so is the fact that any changes to your site structure (such as new pages) need to be resubmitted to search engines on a regular basis
  • Advice on page content - text is great, video and images can often tell a thousand words though - we can help you make the site more engaging and more search engine friendly

If you'd like more information on any of the above or can't see what you want, then give us a shout and we'd be glad to help.