Social Media Marketing
It seems these days, everybody and their dog is a Social Media 'Expert' or 'Consultant', but are they really? There are even university courses in Social Marketing now, but in probably one of the webs fastest moving, uncontrollable arenas, there is no room for amateurs.
Things to consider before choosing a social marketing supplier:
- Length of (commercial) experience
- Quality and type of client portfolio
- Clarity of their communication
- Approach and openess of their services charges
- Openess of 3rd party charges and mark-ups (if any)
We've been blogging for years and have used many of the worlds most popular (and less popular) social networks for both ourselves and our clients. Everything from Facebook to Twitter, MySpace to Techcrunch - the world of User-Generated Content (aka UGC) is a rich place of opportunity to build closer engagement with your audience/customers.
Fools Gold
Think about this for a moment. Social Media Marketing is generally involved with the open public, often through direct, one-on-one or one-to-many type conversations. Whoever undertakes this kind of activity for you had better know what they are doing as a wrong step could put your whole brand in bad light.
It's easy enough for some 'consultant' or even a member of your own team to get Twittering or posting conversations and links all over the place, but if it's without a proper plan and monitoring, you're likely to do more harm than good - and remember, thanks to the organic nature of the web, a bad mistake is not easily hidden or undone.
Don't rush in to social media marketing - come and talk to us and just like we always do with our clients, we'll get to understand who you are and what you want to acheive before giving you a clear plan of how we can help you get it.